Kantata
Kantata develops purpose-built cloud software to provide the clarity, control, and confidence professional services businesses need to optimize resources and elevate business performance.
Marketing Communications Specialist
(2022 - 2024) – Remote
Solidified social media channels as dependable inbound/outbound sources, enhanced Kantata’s overarching online presence, and enabled employees with collateral relevant to their roles.
Responsibilities and Results
Organic Social Media Management
Utilized social media channels to influence $20M+ of ARR across 100+ accounts, tracked through marketing automation and customer relationship management (CRM) tools.
Generated 1.1M organic impressions and gained 16.1k new followers across all social platforms.
Established social media channels as dependable inbound/outbound sources.
Graphic Design and Content Creation
Designed digital and physical assets to enable employees with branded collateral that assists them in providing remarkable client experiences.
Assisted with the development of Kantata's initial branding and visual identity following the merger between Mavenlink/Kimble.
Paid Social Media Advertisements
Managed a $7k monthly media ad spend to retarget accounts, gain followers, drive clicks, and spread brand awareness to custom audiences.
LinkedIn: Generated 4.8M+ impressions and 70k+ clicks through awareness, engagement, and follower ads sent to retargeting and lookalike audiences.
Stack Adapt: Used programmatic display and audio ads to generate over 14.3M+ impressions across various 3rd party channels.
X(Twitter): Gained 7.5K+ new followers at a $2.21 Cost per Follow (CPF).
Community and Employee Advocacy
Grew advocacy program to 2,312 (+94%) engaged members who consistently accelerate business growth and expand Kantata’s reach.
Created 500+ challenges to engage and reward Kantata’s employees and customer advocates with valuable content and insights.
GTM Enablement Platform Management
Assisted with the implementation and management of Kantata’s GTM enablement platform to equip team members with valuable content and tools that accelerate deal progression.
Built personalized templates for teams to send out updated content and organized company collateral in an accessible manner.
Image Source: Seismic
Additional Responsibilities
Podcast Management
Designed thumbnails, wrote outlines, and brainstormed potential topics to assist with the production of The Professional Services Pursuit podcast.
Content Management
Edited written copy, content calendars, sitemaps, and digital assets to improve website performance and provide viewers with appropriate content.
Email Signature Management
Managed company email signatures to standardize branding and provide employees with personalized signatures relevant to their roles.
Marketplace Management
Optimized Kantata’s online presence amongst 3rd party vendors, job search sites, marketplaces, and review platforms.
"Ethan is a one-of-a-kind go-getter. I’ve been thoroughly impressed by Ethan’s follow-through and willingness to go the extra mile. He is a person you can trust to handle whatever is needed and leave no stone unturned. I would consider him an asset to any team for his all-in attitude, positivity, geniality, and prowess as a marketing mastermind.”
Jodi Schwausch
Art Director, Kantata